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Build a Culture of Feedback: How Healthy Teams Grow Every Week (Not Once a Year)

April 29, 2026
5 min read

Healthy teams don't grow through annual reviews alone. They grow through consistent, honest, and relational feedback.

In this episode of the Brentwood Baptist Leadership Podcast, Bill Ferrell sits down with Brandon Hays to discuss what it takes to build a culture where feedback is normal, helpful, and rooted in care.

They unpack why leaders often avoid feedback, how to build trust with your team, and practical ways to make feedback a regular part of your leadership rhythm, not just something reserved for annual reviews.

Whether you're leading a large staff or a small team, this conversation will help you create a healthier culture where people can grow, develop, and thrive together.

In This Episode, You'll Learn:

  • Why most leaders avoid feedback, and how to overcome it
  • The difference between a feedback culture and formal reviews
  • How trust makes honest conversations possible
  • Why feedback should be immediate, not delayed
  • How to balance encouragement and accountability
  • Simple questions to ask in one-on-ones that lead to growth
  • Why specific feedback is more helpful than general criticism
  • How to navigate emotional or difficult feedback conversations
  • Practical ways to document progress without feeling corporate
  • Why regular "one-degree corrections" prevent major problems

Meet the Guests

Bill Ferrell – Bill brings decades of leadership experience and helps teams build healthy systems, strong culture, and effective leadership rhythms.

Brandon Hays – Brandon serves as a campus and teaching pastor, leading teams and developing leaders with a focus on growth, care, and intentional discipleship.

Register for the Elevate Conference

This episode is part of our ongoing conversations leading up to Elevate: A Conference for the Whole Church Staff. Join us as we equip teams with practical tools to advance their mission—together.

Register Now

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A two-day conference designed to equip and inspire your whole church staff.

Event Details

  • February 28–29, 2028
  • Brentwood Baptist Church
    7777 Concord Rd
    Brentwood, TN 37027

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