Show Notes
On this episode of the Brentwood Baptist Leadership Podcast, Dillon Sherlock is joined by Mallory, Senior Graphic Designer at Brentwood Baptist Church, to talk about what church branding really means.
This conversation goes beyond logos and colors. It explores how clarity around mission shapes visuals, messaging, photography, sermon series design, and even staff alignment. From the three-question framework to the 80/20 rule, Dillon and Mallory share practical tools that help churches create unity without stifling creativity.
If your team has ever wrestled with consistency, campus personality, or competing design preferences, this episode will give you a clear place to start.
In This Episode, You’ll Learn:
- Why brand is about clarity, not control
- The three-question framework that guides every major campaign
- How unified design builds trust across campuses
- What the 80/20 rule means for church creativity
- How to reduce conflict by anchoring decisions in mission
- First steps smaller churches can take to build brand alignment
Meet the Guests
Dillon Sherlock – Associate Communications Director at Brentwood Baptist Church Mallory Nall – Senior Graphic Designer at Brentwood Baptist Church
Resources Mentioned
- The Three-Question Framework
- The 80/20 Rule for Brand Consistency
- elevatechurchconference.com
Register for the Elevate Conference
This episode is part of our ongoing conversations leading up to Elevate: A Conference for the Whole Church Staff. Join us as we equip teams with practical tools to advance their mission—together. Learn more at elevatechurchconference.com